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  Reviews and recommendations, along with the presentation of the banner design experts themselves, are all important factors which will guide you when choosing the correct banner design freelancer for your project.

Why is a professional Banner Design so important?

Your banner is the figurehead of your company on the internet. This is often the first thing that can be seen on your website and is crucial for your customers in forming their opinion of your company. Therefore you should contract the services of a skilled banner designer to ensure that your company possesses a successful, professional looking banner. The twago team have developed tips to help you when undertaking the banner design process, and can advise you in the search for the right Banner designer.

How can twago help me find an expert in Banner Design?

Through twago you can be sure to find an able, eager and quality Banner Design expert that can bring success to your Banner Design project. Simply join today, post your Banner Design project onto our platform and sit back and receive offers of assistance from the best and verified freelance banner designers from around the world!

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Banner design – the key aspects

The banner of your website has many advantages and is a key tool in both the advertisement of your product/service and the company brand. Thus, when contacting a designer to create the banner for your company careful consideration must be taken. In principle the banner has two aims:

• To encourage users to click the banner in order to land on your landing page.
• To advertise your company brand and concept through the professional design of the banner.

Unfortunately there is little information that can be portrayed with a banner, and banners can take up a large amount of valuable space on your website, so they must achieve your specified aims.

Banner design – Choose the right format for you:

The standard form of a banner is a static banner. The design of a static graphic is an easier task for the designer to undertake, and sometimes a single image is all that is required to distribute an effective advertising concept for your company.

For an animated banner, the designer will have to obviously undertake more work, but an animated banner brings with it the possibility of being more eye-catching to the customer, which improves the effectiveness of the banner. Another option for your banner designer is to create a HTML banner. A HTML banner can be edited simply with the input of HTML code onto a HTML template. However whilst the HTML banner can be edited easily, it is a far simpler construction than the static and animated banners, and lacks interactivity.

Interactive banners are widely used, and the inclusion of media functions enables audio, visual and 3D elements to be present in the banner. Interactive banners include the Transactive banner or a streaming banner. A further banner design format that can be used by your banner designer is the Flash Banner. With the use of the Flash software complex animations can be created for your banner. However the program needs the Flash-plugin to run, and companies often exclude Flash for security reasons.
 

Lastly, the pixel banner uses a similar pre-defined advertising space along with the other types of banners. However, the use of a small image, some text and a link to your website, presents a more subtle approach than the other more "eye-catching" banner types.

Banner design – The text:

A large amount of text is not needed as the banner will only be viewed for a couple of seconds. Address the customer directly and try to address their need/query instantly. Also, the call to action such as “Create Account!” will grab the attention of the customer. Furthermore, try to utilize the idea of creating limited time only offers that can be advertised on your banner. Saying things like "Sale ends today!" will improve your CTR (clickthrough rate).

Banner design: Professional, quality banner

In short, the better the design, the more effective the banner. You must limit the banner to a small selection of colors and animations. This enhances the professional impact of the banner, as colorful and highly animated banners are often seen as amateurish. The design and color of the banner should reflect the design of your website. This increases the recognition value of the banner, forms a smooth transition between the banner and the website and confirms to the user that after clicking on the banner they have landed on the correct website. Care should be taken in order to update the banner constantly in order to reflect changing patterns in your advertising campaigns, and to ensure that your banner doesn’t become stale and old by only using the same picture and graphics all of the time.