Live twago blog: Apple Special Event 9.9.2014

Filed by Shaun on September 9, 2014

Welcome to live coverage of the 9.9.2014 Apple Event

Join twago at 10:00 AM (PDT) / 19:00 PM (CET) for live coverage of Apple’s biggest event of the year from the Flint Center for the Performing Arts in Cupertino where the company may release their newest product category in four years.

  • Will Apple CEO Tim Cook finally introduce the long expected wearable device? (Apple Watch)
  • Two new versions of iPhone – including one with a larger display
  • iOS 8 announcement

Live blog

Times displayed in PDT (local Cupertino time) – Scroll down for latest updates

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9:40am

 

10:00am

…and we are live!

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Tim Cook enters the stage to a crowd of clapping Cupertinos and talks about how his predecessor Steve Jobs introduced the Macintosh (1984) and iMac (1998) at this very venue and that today Apple will announce “the biggest advancement in iPhone to date”. Dramatic piano music plays over the video for the first new product release…

The iPhone 6 and iPhone 6 Plus have arrived and they’re BIG!

10:15am

As expected, the first big reveal is the introduction of the new iPhone 6 and iPhone 6 plus. VP of Global Marketing Phil Schiller is here to present the new thinner, lighter iPhones with elegant glass curves, and a brand new BIGGER retina high def display. They look beautiful, as usual. September 19 release.

  • iPhone 6 – 4.7 inch display (16GB, 64GB, 128GB)
  • iPhone 6 Plus – 5.5 inch display (16GB, 64GB, 128GB)
  • The previous iPhone 5S had a 4 inch display
  • Colours: Gold, Silver and Space Grey

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Here comes the Appening!

10:30am

The new iPhone has a built in barometer which will significantly enhance our fitness apps and will measure when we’re running or walking up hills and gradients, and can even count the stairs we climb! If only the iPhone could do the running for us!

  • New health app with be introduced in iOS 8
  • Games on the iPhone 6 will be in a higher resolution than PS4 and Xbox One. What?
  • Free download of iOS8 from Sept 17

Pay it forward: Introducing… Apple Pay!

10:45am

A long rumoured contactless payment service, now officially dubbed Apple Pay, is finally here to save us from carrying bulky wallets everywhere. As an occasional skinny jeans wearer, I am thrilled beyond belief!

  • Apple Pay built into both iPhone 6 and 6 Plus
  • Will be easy, secure and private
  • One touch checkout: Pay with a touch of your finger!

One more thing… it’s time to introduce the Apple Watch!

11:00am

Tim Cook utters those three immortal words and we know something big is coming. The next chapter in Apple’s long illustrious story is here. Like clockwork, a killer promo video plays and the audience erupts at the world premiere of the Apple Watch. OMG!

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Apple has not shrunk the iPhone to a mini wrist-wearing version. Instead of pinching, swiping and touching, the Apple Watch will be controlled by the “Digital Crown” – a tactile dial on the side of the watch. The Digital Crown is seen as the next generation controller, following the click wheel and mouse. Sir Jony Ive is here to give us the low-down.

  • Turn the digital crown to zoom in and out, scroll and navigate (without obscuring the display)
  • Press digital crown to access apps and home screen
  • The device is able to detect pulse rates via photosensors

“We’re now at a compelling beginning — designing technology to be worn, to be truly personal.”

– Jony Ive

Apple Watch: Changing the face of personalisation!

11:15am

Sir Jony lets us all know that the future is personalisation and that the Apple Watch is the most customisable Apple product of all time. Change colours and straps, swipe to different clock faces, choose design elements and add functionality.

  • Stainless steel, aluminium and 18-karat gold
  • Different interchangeable bands (leather, metal and plastic)
  • Receive and send messages to Apple Watch (the James Bond-era is finally here!)
  • Dictate messages, ask Siri, check calendar and more…
  • All photos you favourite on your iPhone, iPad or Mac, will appear on Apple Watch (watch out Hollywood!)
  • Press the side button to find friends, call or send messages

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Apple Watch: A time saver and a life saver

11:30am

Kevin Lynch takes the spotlight and introduces WatchKit – a tool that allows developers extend their apps to function on Apple Watch. Initially the watch will come with two health and fitness apps – one that monitors your daily movement and a second that tracks and documents your workouts. Apple Watch is essentially a fitness tracker and sports watch in one device. It’s designed to help us lead a more active life.

  • Apple Watch includes an accelerometer to measure movement
  • Sensors measure heart rate
  • GPS and wifi measure distance
  • Stand ring shows how long you have been standing
  • Charts progress of your workouts: time, distance, pace and calories
  • Three collections: Apple Watch, Apple Watch Sport and Apple Watch Edition

If the iPhone is your personal assistant, then the Apple Watch is your personal trainer…

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If music be the food of love, play on…

11:45am

Tim Cook returns to explain that the Apple Watch requires an iPhone – and works with all iPhones from 5 onwards. The Apple Watch will be priced at $349 and will be available in the new year. Tim finishes this historic keynote on the subject of music, the lifeblood of Apple, and promotes the iTunes festival that is currently taking place at the beautiful Roundhouse in Camden, North London.

In closing, Bono, The Edge, Adam Clayton and Larry Mullen Jnr are introduced to the audience at the Flint Center for the Performing Arts in Cupertino, California. And to celebrate the release of the new U2 record “Songs of Innocence” Apple are giving away the album, for free, to all iTunes store customers. Just tap and download. A grand ending to a spectacular event. Nobody does it like Apple.

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