How to choose the e-commerce platform for omnichannel sales?

Filed by twago community on October 12, 2017

Julia Zaplavskaya

is a Content Marketing Manager at Aimprosoft with a captivating approach to word the thoughts. A background in linguistics, marketing and storytelling helps her to cover company’s achievements and share the groundworks with the audience. She came to tech from humanitarian origins and stayed here with her heart.

Since electronic retail has disrupted the retail market, large companies which can afford it strived to provide seamless communication with their consumers. Commonly, an omnichannel way of doing business doesn’t happen with startups because it requires the enormous amount of money. To be sophisticated, spectacular, and complaisant is a very expensive and effort-consuming undertaking for retailers.

This article is devoted to helping entrepreneurs to choose an appropriate e-commerce platform. Let’s go deeper and walk through the following touch points.

Why do retailers want to be omnichannel?

  1. Omnichannel approach benefits to a company allowing to put into use the best online and offline space to engage customers simultaneously and boost sales, as a result.
  2. Omnichannel possibilities allow creating a single shopping environment combining all admissible ways to meet customers’ expectations.
  3. Omnichannel is attractive for avid shoppers who live with internet-connected devices within arm’s reach.

Critical points from the technical perspective:

  1. Flexibility and expandability.

Your competitive e-Commerce system is expected to be easily deployable to fit your exact needs. It’s important to draw your attention to its reliability. In this case, whoever has a service-oriented architecture scores because a simplified changing of separate parts of functionality or even modules saves time for deployment.

  1. Staff. Number of developers in market.

That goes without saying you need to sound out the market of specialists. Any chosen e-commerce system for omnichannel sales requires the support of narrow-skilled developers been working for years on a single platform or, ideally, be supported with a partner.

  1. Customizability and usability.

Omnichannel sales can’t be performed with a defined set of rules and tools. Choosing an e-commerce system for seamless sales, pay your attention to if it could be practically applied: comfortable UI/UX features, adjustable settings, ability to develop extra custom modules, etc. For example, SAP Hybris has a native connector highly demanded large retailers to transfer the data which compares favourably with Magento and Demandware.

Critical points from the business perspective:

  1. License cost.

There are two versions of e-commerce management systems: community (CE) and enterprise (EE) edition. First is standard, free and ideal for pioneers settling omnichannel sales. Second is a subscription paid-only edition designed to sensitive to ongoing feature updates ventures.

EE is paid annually, includes a technical support from the software producer, opportune updates, has exclusive functionality and many other. CE is pay-free, updates are released there once a quarter, support is carried out on tech forums assisted by old-hand developers. It’s not tough to decide what’s perfect. Critical to high performance retailing systems will score with EE, CE will be enough for earliest explorers.

  1. Support.

EE includes a day-night support for urgent calls. The better way is to cooperate with a certified reliable partner, get a consultation on the far-reaching plans, design an architecture of the system and elaborate the support process in its breadth, narrowness, height, and depth. It is reached with in-house developers of software provider.

On the other side, you need to find an independent developer or a group on remote or hire a solid team of developers to assure you maintenance of deployed e-commerce solution. From the perspective of effectiveness and cost savings, CE is the best choice. You are going to call for support when required.

  1. Integrated tools.

The unprecedented omnichannel service lies in the competently integrated tools. Based on the experience of Aimprosoft, Java stack suits better than PHP-based or any other solutions when it comes about B2B or B2C commerce.

A single complex system with a pool of 3rd party integrations is characteristic of omnichannel ecosystem. So all essential integrations like payment systems, CRM, accounting software, HR management, delivery, and logistics, etc. have to be connected to the e-commerce system easily saving time for release and time to market and keeping reliability.

Summing up

As concerns of our point of view community versions of e-commerce solutions are quite good and have the right to life. The article highlights main but not all criteria for choosing the best e-commerce platform for omnichannel sales. In addition, as you can see, it’s challenging, but we vote for Hybris as the most all-round solution. If you are still hesitating, please, take a look at the comparison of e-commerce systems.

Image: Hitesh Wadhwa

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