Say “Hallo” to Verena.
Our number-crunching twago Performance Marketing Manager for the DACH region
Being born and raised in the countryside of southern Germany, Verena spent much of her free time on her parents’ tennis court – Steffi Graf-style. It wasn’t until after her high school studies and an internship in London that Verena discovered her passion for metropolises and marketing. So she started studying media sciences and finished her studies with a Master of Science in 2013. With its lively startup and e-commerce scene, Berlin was the obvious choice for Verena to develop her professional skills in the area of online marketing. So she started an internship in Display Marketing with a well-known e-commerce company in Berlin before she finally joined twago a little over a year ago.
[Tweet “”Never stop A/B-Testing!” Verena – Performance Marketing Manager at twago.”]
At twago, Verena is optimizing SEA (search engine advertising) for the DACH region, meaning paid advertising in search engines such as Google and Bing. She’s fascinated with how quickly a big reach and excellent results can be achieved with SEA. Besides the fact that she gets to spend money on paid search, Verena really appreciates the great degree of freedom and the responsibility she enjoys here at twago. Verena loves twago-coffee, twago-fridaybeers and the intercultural exchange across teams.
Verena’s Tip for Performance Marketing: “Never stop A/B-Testing!” Even little changes in the setup of Landing Pages or text ads can quickly have a big influence on its performance. Sometimes the key to success lies in the details.
Want to work in the heart of Berlin for a brand that’s the heartbeat of the Berlin startup scene? Check our current open positions.
Does your company need a Performance Marketing expert?