Consolidation of European Freelance Marketplaces
twago Acquires Spanish Competitor ‘Adtriboo’
● twago expands leadership in Europe and strengthens its position in Latin America
● Global tendency towards consolidation in freelance marketplace
● Over 140,000 new users for twago
Berlin/Madrid, 17.03.2016 – twago, Europe’s leading freelance marketplace, acquires Spanish freelance platform Adtriboo. With the acquisition twago further consolidates its position in the European and Spanish-speaking markets: several countries in Latin America were serviced by Adtriboo in addition to Spain. The platform doesn’t only expand its coverage; it also offers registered freelancers and businesses an important increase in opportunities. The 140,000 Adtriboo freelancers will benefit from significantly more projects and clients in the future through twago.
twago Consolidates Position as European Market Leader
This systematic expansion in the Spanish-speaking world is further strengthening twago’s consolidated position as the largest European freelance marketplace. “In the Spanish market, freelancers account for more than 16 percent of the workforce, which makes Spain one of the most important markets in Europe. 60 percent of freelancers are between 25 to 49 years old and the number of under-25s has nearly doubled in the past two years. The employment market in Spain is experiencing an enormous change. In this exciting time, we would like to further expand our leadership in Europe”, comments Thomas Jajeh, founder and CEO of twago. The consolidation by twago is a part of its growth strategy: Also in other European markets twago will continue to enhance its presence.
twago’s last Freelancer Report from November 2015 continued to highlight the relevance of the Spanish market. Madrid recently surpassed Berlin as Europe’s freelancer capital. Barcelona is ranked 3 and Valencia stands at 9th position. A total of four Spanish cities are represented in the top 15 worldwide freelancer rankings on twago. Furthermore Caracas, the capital of Spanish-speaking Venezuela makes it in the list for the first time. The New York Times also featured the twago freelance community in Cuba recently. The volume of Spanish projects on twago is only second to German ones, and the average satisfaction with Spanish-speaking projects reached 4.5 out of 5.0 points. These numbers show the importance and significance of the Spanish-speaking freelance marketplace.
“We have taken an important step in our growth strategy with the acquisition of Adtriboo. Companies now have access to thousands of other creative and talented freelancers from Spanish-speaking countries. It allows us to strengthen our position in Europe and grow globally even faster, “ said Jajeh.
twago is Europe’s largest freelancer marketplace and provides online projects to freelancers and agencies in the areas of programming, (web) design and business services – services that can be done remotely from anywhere in the world. twago customers have access to nearly 500,000 professionals from more than 200 countries. twago was founded in 2009 and aims with its multilingual approach (English, German, Spanish, Italian, French, Dutch, Swedish, Danish, Norwegian, Finnish and Flemish) primarily to European customers. For more information visit twago.com.
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