For some time now, the Internet has been a substantial part of every day life – whether it is for train connections, the weather report, or business information: the Internet is almost always the first medium used for research. We have already talked about the relevance of a blog or a homepage for enterprises in an earlier article. However, it is important to not only have a website but to have one, which can be found through Google, if a suitable key words is entered.
It is more difficult for smaller companies to be rated correctly by Google. Nonetheless, you can increase your place value in Google’s results list with the help of some tricks. Apart from the usual links within your own page and formatting –a word printed in bold or italics- there are additional techniques you can use.
Search Engine Optimisation (SEO)
Google tries to extract useful information for the ranking in the results list from everything it can find on a webpage. This begins with the URL and ends with the list of the pictures used on the site. The extraction of information begins at the front of the page – keywords should therefore stand at the beginning.
- URL: The URL should be kept short and concise with the most important details in the beginning. According to t3n No 18, Google only factors in a maximum of 4 words after the domain. It is therefore important to generate a short perma link, which entails the most important keywords and remains readable and understandable.
- Load times: short load times are not only user-friendly, but also SEO relevant. The longer it takes for Google to scan a webpage, the less frequently and thoroughly it will search the page for new content and words. Therefore, you should keep the page as “slim” as possible and avoid unnecessary plug-ins and other time consuming features.
- Page title: the page title, too, can contain important information for Google. Like the URL, the title should always be in reference to the article and be kept as short as possible. Many CMS, like WordPress, make it possible to determine your own page title.
- Pictures: even pictures used on a blog can be used for your own Google promotion, as the search engine scans for all available information. As the search results now also show pictures, they can be used in two ways for your own website. The file name, title and other information are important additional details that can lead to a better place in the Google search results.