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Mad Factory

Milano, Italy
3.3 Score: 3.28/10
3 Languages

English

Italian

French

Skill Summary

  • Sales and Marketing
  • Design & Media
  • Business Services

About

Mad Factory offers consulting in branding, brand strategy, marketing, visual communication and graphic design through integrated and distinctive solutions. The Studio is the fruit of the desire to promote a new approach, focused on the involvement of all actors, in order to tackle specific needs successfully in an innovative and structured way. Mad Factory is especially useful to those who need high value-added support in business strategic and operative developement, by providing differentiated and specialized expertise through a synergistic and harmonious blend of analysis and creativity. — Mad Factory offre consulenza in branding, strategia di marca, marketing, comunicazione visiva e graphic design attraverso soluzioni integrate e distintive. L'agenzia è il frutto del desiderio di promuovere un nuovo approccio, incentrato sul coinvolgimento di tutti gli attori, al fine di affrontare con successo le esigenze specifiche in modo innovativo e strutturato. Mad Factory è particolarmente utile per coloro che hanno bisogno di supporto ad alto valore aggiunto nello sviluppo strategico e operativo del proprio business, fornendo competenze differenziate e specializzate attraverso una miscela sinergica ed armoniosa di analisi e creatività.

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Portfolio

YNot Corporate Identity , 2014

Lancaster brand image study , 2014

Evaluating the brand potential and attractiveness from consumers’ point of view and possible territory stretches. Exploring the brand image. Designing new scenarios and assess the brand potential and aspirational dimension, its ability to create envy and appeal, its capacities to evolve. Evaluating the mix: packs, products, name, communication.

Civic mobile app , 2014

Civic is a social game focusing on environmental sustainability

Sales and Marketing

Advertising
Strength: 4 / 10
Affiliate Marketing
Strength: 4 / 10
Branding
Strength: 8 / 10
Internet Marketing
Strength: 4 / 10
Market Research
Strength: 10 / 10
Marketing
Strength: 9 / 10
Marketing Strategy
Strength: 9 / 10
Social Media Marketing
Strength: 4 / 10

Design & Media

Art Direction
Strength: 8 / 10
Corporate Identity
Strength: 10 / 10
Cover Design
Strength: 10 / 10
Graphic Design
Strength: 10 / 10
Letterhead Design
Strength: 8 / 10
Logo Design
Strength: 8 / 10
Web Design
Strength: 6 / 10

Business Services

Business Consultancy
Strength: 5 / 10
Business Development
Strength: 5 / 10
Business Strategy
Strength: 8 / 10

Industry

Fashion Food Mobile Apps Social Network

Tools

Dreamweaver Illustrator InDesign Photoshop