Audience (App & website):
We want to create "a kind of blog" who shows products related to your interests.
Users can login with their own account (social media or created) and choose their personal categories. As example Luxury, Urban, Sneakers, Watchers, etc.
Till now it looks like another „www.fancy.com“ or „Pinterest“, right?
Okay… what we want to do different is that the „blogger“ of the pictures / videos of the related product will be requested to do that and can earn money with this.
As briefing example: London / Oxfordstreet / Diesel Store / Jeans Safado /// Do 4 pictures // Deadline Monday 2nd july 2014 - 8pm
This could be a possible order / briefing and the „Blogger“ can pick it up and do it for a defined money amount.
So basically they doing „Selfies“ during shopping, but from requested products and get money for that.
Additional to this they can get more „money“ with sharing the picture on social media after that it is online & approved.
Brands & Retailer:
The project will start with really fancy products like new sneaker or authentic watches, new iphones etc. linked with buying options.
Even those products will be requested from the „Bloggers“ but without a dedicated order behind from brands.
This means in the begining we will try to get a big „crowd" who doing this pictures & reports for us and share it on social media platforms, in order to create attention.
Longterm the target is to create interests of brands and retailers and have them through us people who goes to stores and checking their products and share it online.
The revenue of the platform should come from Retail / Brands orders for checking Stores or products. And from Affilate programs.
Target / Audience:
- 16 – 39Yr. / m&w / trend followers
- Fashion (Clothing & Sneakers)
- Accessories (Watches)
- Businnes & Luxury
- Like counter tool (Facebook, Pinterest, Instagram, Twitter, goods.repblic)
- Pay out
- Login (or social media)
- Newsletter / snd msgs
- Follow Blogger
- Posts Pictures & Videos // add “availability”
- Create an account or login with social media
- Can choose / save categories on their account (sneakers, technologie, Urban Style, Deluxe fahion)
- Follow blogger, invite, share, like blogger, buy
- Daily News
Bloggers (+18) features:
- Pick up order
- Receive Briefing
- Upload Selfie / video “the products”
- Add details
- Overview of their account / dashboard of earnings
- Share (FB, Insta, Pinterst, Social Media)
- Dashboard of Products incl. Likes / Shares / Views