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Budget (€) :

6,000 - 10,000

Posted on

9/23/14 2:44 PM

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In-depth interviews (*) (1h30 average) of automotive expert to know the image and press services of carmakers, based on an interview guide and a file of expert provided.


Number of journalists to interview:

-          Hypothesis A : 15

-          Hypothesis B : 25



-          Beginning of 2015 (on 4 months)


This mission includes:


-          the translation of the interview guide and the rating grid in the language of the country

-          printing of interview guides and rating scales

-          taking of appointments with journalists

-          conducting interviews in the local language for all or part and / or briefing with consultants who will work on the basis of brief document provided by advent


NB : The interviews must be conducted by consultants able to conduct « qualitative » interviews.



-          list, addresses and phone numbers of expert to interview

-          guide interview in english

-          interviewer brief document

-          blank rating grid to completed for each interviewed journalist



For each interview, you have to deliver :

-          the typed report of the interview in English 

-          the filled-in rating grid with the journalist’s name, date and time of the interview

-          the digital recording of the recording of the interview in the national language

-          the potentially collected material