I am charge to launch a product in France . The product is a very innovative product of the years in germany. The current advertising made by the manufacturer himseld leads to 90% of misunderstnading on the innovation.
See attached the orginal ad, and some ugly and more effective prototype made by myself..on powerpoint.. you will understand quickly the need. have a look on the website
www.fix-n-go.de (english version)
The first work will be for one product called "help Set"