Focus corporate identity, mission and benefits to several distinct groups of global manufacturers and OEMs. Each focus area requires a slighly different slant.
I tent to be too wordy with my writing. I find value in using "punch-words and phrases". I am not timid about Trade Marking an effective set of words.
In-house developed documents availalbe for review and are not considered holy.
Time and budget are of interest, although I place value ahead of proce.