Focus corporate identity, mission and benefits to several distinct groups of global manufacturers and OEMs.  Each focus area requires a slighly different slant.

I tent to be too wordy with my writing.  I find value in using "punch-words and phrases".  I am not timid about Trade Marking an effective set of words.

In-house developed documents availalbe for review and are not considered holy.

Time and budget are of interest, although I place value ahead of proce.