We want to apply a corporate identity to our communication artifacts of our voluntary firefighter club, such as, e.g., website and training materials.
The corporate identity should consist of the following deliverables
· Graphic Logo for our voluntary firefighter club (to be used in all communication artifacts)
· Corporate identity concept paper (usage guidelines, placement guidelines, “corporate colors” (e.g., Color codes of used colors, explanation of where to use what color) [must be written in German language]
· Templates for communication artifacts using the corporate identity
o Website logo (gif / jpeg, )
o Letter (Briefkopf)
o Powerpoint Presentation (used, e.g., for training materials)
o Flyer (used, e.g., for invitations of the public to events of the club)
The graphic logo is the most important part of the corporate identity. We would like you to come up with several design alternatives for the graphic logo which we can discuss internally, iterate with you and finally narrow down to one agreed upon version.
There are already some ideas on the ingredients of the graphic logo, however we’re flexible and open for your ideas. The resulting graphic logo should be perceived by the wide public as simple, nice / sleek and modern.
Further details are available upon request, both German and English correspondence is possible.