OBJECTIVE: Creation of landing pages linked to SEM campaign to test product acceptance
We are thinking of creating few landing pages (between 3 and 6) that are independent of the current url. These landings, together with SEM campaigns, should work as a hook and convert into sales.
Each landing page will be simple, potentially a scroll down type where the product in question is described and with a CTA button and contact form. Ideally, when the customer completes the form, another "thank you" landing should pop up and remind customers to follow our social media.
The current page is very basic but it's custom made. We think that the landings could be done with tools like Instapage (or any other) as long as they are compatible.
Since we sell tourist experiences, the visual design must be clean and attractive.
We want to work with people who are based in Spain or within the ECT or GMT time zones.
All content will be in English.
SEM / SEO
In addition to the landings, for each of them there would be an SEM / SEO campaign to reach the target audience.
The idea is to make the landings and carry the campaign for 3-4 months (July, September, October, November). We should start ASAP!
Target audience is the international client so the content will be in English (keywords, etc)