This is to launch a new skincare product through direct mail in the US and Canada which will then also be used on the internet. Writer will be given list of ingredients and what each one is to then bring the product to life on paper. The writter as well will need some kind of a background in the skincare industry. Titles will be key to selling anything online and through the mail so passion and creativity are key for this project. Direct mail piece will introduce main ingredient first, talk about the doctor and the creater of the brand, then be able to supply 3 gifts at the end as an add on to sell the product. Usually these are short books 15 to 20 pages of for example "The Ultimate Fridge Facial"