I'm looking for a German native speaker to create a name and logo for a German recruitment website. The name must be able to be registered with the domain end .com and .de.
The website will be for high calibre professionals (accountants, lawyers, consultants, bankers, PR and marketing professionals and advertisers) to ‘escape’ their boring and unfulfilling job and work somewhere that’s fun, interesting and/or meaningful ("Aussteiger"). Typical job listing will therefore be at a start-up in Berlin, to work for a charity in Africa or run a surf school in Costa Rica.
A recruitment website is obviously not a unique idea. The name and logo should therefore be distinctive from other websites such as http://www.monster.de/ or http://www.stepstone.de/ which look quite clinical and boring. Instead, the name and logo should be more in line with a young, funky, design savvy jobs website which feels more like a community than a business.
Essentially, the name and logo should get the idea across that we are trying to help people escape their boring job rather than wanting to make money (which we still need to do of course).
Why would recruiters use our website? Our members won’t be the average job seekers. They will tend to be passionate people working in top-tier companies and to keep an eye out for exciting alternatives.
So, in summary- the name and logo should be young, fresh, stylish but professional, giving the impression that we are a community but at the same time appeal to employers/recruiters as well as those looking for a new job.