New/Refined Corporate Design "Renewable Energies"
The USP (Unique Selling Proposition) of our company is the supply of all services and solutions that are related to energy (efficiency & renewable) in a manner of one-stop-shopping. Target customers are house owners as well as businesses, which seek cost reduction in energy consumption.
The benefits for the customer are:
· Convenience by one-stop-shopping instead of dealing with several parties
· Higher competence by a clear focus, therefore better solutions
The reasons for customers to contact our company are:
· Cost cutting by less energy consumption and improved efficiency
· Environmental consciousness & sustainability
· Independence from the utilities industry
· High yield investment opportunities
We are using the claim “Unser Handwerk ist Energie” i.e. „Our Craftsmenship is Energy“, which is communicating the focus on energy-related services and solutions.
This project has the goal to find new ideas for a comprehensive CD/CI, which is capable of communicating the USP-tag line of the venture. We are now seeking innovative and creative partners that can help us to develop our business by defining an improved CD/CI and applying it to the different media channels.