Plugin for Chrome and Firefox Objective: the plugin will detect when the user makes a query on Google, and will send the SERP page and the user behaviour to a remote server During installation, the program will ask the user to provide information on sex and age range; this information is optional, and, if not provided, data will be send in a total anonymous form. Sex of course if M or F, age range can be <20, 20-29, 30-39, 40-49, 50-59, 60-69, >=70 Then, the plugin will simply detect when a Google search is made, by looking at the www.google. in the URL section. The plugin will store the part of the SERP code that refer to the results (usually 25-30Kb), and, as soon as one of the link has been clicked, will send to a remote server user’s informations (if available), the query (the keywords used for the search), the starting part of the url (to collect the nation by looking at www.google extension, .com, .uk, .it, etc), the results part of SERP code, and the user’s choice. From the server side, a process will receive the data sent by the plugin and will store in a database table for further processing. Plugin must auto-update automatically with new versions.