· To give a fresh, on-brand consumer friendly look, feel and tone with design and functionality across the site
· Produce a responsive e-commerce portal that easily updatable and works across all devices making it future-proof for the next 5 years.
· To substantially increase the number of products we sell to end users
· To increase the conversion rate per user across the portfolio of sites from xx% to xx% resulting in equivalent of xxxx incremental revenue over next 12 months.
· Increase average revenue per user from £xxx to £xxx
· Maximising sales in existing markets, most notably UK/US and exploring new markets where there is an appropriate demographic.
· To establish the brand as a market leader in the pet tracking/locating field.
· To provide a voice of authority and be reference point for 3rd parties
To provide resources for established customers. This to include improving visibility of existing assets e.g. FAQ pages and manual downloads
New website brief