Goals

·         To give a fresh, on-brand consumer friendly look, feel and tone with design and functionality across the site

·         Produce a responsive e-commerce portal that easily updatable and works across all devices making it future-proof for the next 5 years.

·         To substantially increase the number of products we sell to end users

·         To increase the conversion rate per user across the portfolio of sites from xx% to xx% resulting in equivalent of xxxx incremental revenue over next 12 months.

·         Increase average revenue per user from £xxx to £xxx

·         Maximising sales in existing markets, most notably UK/US and exploring new markets where there is an appropriate demographic.

·         To establish the brand as a market leader in the pet tracking/locating field.

·         To provide a voice of authority and be reference point for 3rd parties

To provide resources for established customers. This to include improving visibility of existing assets e.g. FAQ pages and manual downloads