Wordbank is growing our base of freelance multilingual PPC/SEM search experts. We have a current project we are looking to place that involves a paid search campaign targeting Spanish-speaking Hispanic consumers in the United States.
The primary goal of this paid search program is to inform Spanish-speaking Hispanic consumers in the United States about television programming and drive interested users to contact our client regarding their services.
To achieve this we will be driving traffic to the Latino Spanish language landing page. This project will be split between two stages.
Stage 1: You must creatively translate any existing English keywords applicable to this effort, as well as research additional relevant in-language keywords for inclusion in the paid search account using Google’s keyword research tool. This effort will be based on a list of English keywords that have already been compiled, surrounding the client’s Latino programming as well as generic television category-related searches.
Volume: Keyword research and translation = 1.75 hours (549 total words - 82 unique and 467 repeated). We'll pay for translation + 0.75 hours for supplemental research.
Files Ready by: Today, May 6, by 4 PM Denver, CO time
Deadline: Wednesday, May 7, by 9 AM Denver, CO time
Stage 2: You will be asked to localize existing English ad copy in keeping with pre-defined text character requirements. Final in-language target keywords, along with your in-language ad copy, will be used to advertise on Google.com. Volume: Total = 106 (81 unique and 25 repeated). We'll pay per word for 81 new words + 15 minutes at your hourly rate.
Files Ready by: Wednesday, May 7, by 4 PM Denver, CO time
Deadline: Thursday, May 8, by 9 AM Denver, CO time
Qualifications should include:
1+ years paid search advertising experience You will be being fluent in English and in US Spanish. Knowledge of Google Adwords keyword research tool. Excel and manual data analysis experience Ability to take direction via campaign brief and complete tasks self-sufficiently
Founded in 1988, [OBSCURED] is a boutique marketing localization agency that specializes in international marketing and language services. We help our clients identify markets to develop and implement marketing strategy, localize content for those markets, design, build and manage international websites, test advertising concepts in each locale, and run multilingual SEO and PPC. We have an impressive client list comprising both B2C and B2B brands such as De Beers, Hilton and Disney, to name a few.
[OBSCURED] boutique company culture is redefining service and strategy within the localization industry. Since our inception, we have successfully challenged the localization industry to do more – creating sustainable business practices, supporting fair treatment of in-country resources, empowering our employees, fostering long-term client relationships and ultimately, driving strategic thinking to help clients go global but think local. We are looking for driven, energetic freelance marketing-focused linguists to join our team. Our business is growing, and we’re looking for flexible, detail-orientated individuals with can-do attitudes to grow with us. We value creativity, flexibility, proactivity, integrity, passion, courage, unity and respect and seek individuals who live these values. In return, we provide a positive, open working environment that allows motivated individuals to develop and thrive.
Should you be interested in this project, please can you provide your resume, your per word and hourly rates and confirm your availability?