The blog shall be used on a private basis primarily, later on might be connected to a web-shop. The goal is to set-up the world-press blog that fits the requirements of the blogger (a brazilian woman), who does not understand much about programming/IT. It should be easy to use and enable many connections (e.g. with facebook, instagramm, dropbox (for uploading pictures) etc). Furthermore, it should be possible to upload audio/video files in the future.
About design: We would like to develop an own logo and insert it in various places in the blog.