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Budget:

Small project <800

Posted on

10/22/18 11:59 AM

Buyer:

hel***

Freelancer location requirement:

Europe

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Description

SMM - Social Media and Marketing Manager- Part Time


I am setting up a company with a couple of friends which is going to be a travel website (like an OTA), where we will offer:


Hotels

Tours

Excursions

Cruises etc...


I am looking for someone who could help me with:


setting up social media account (facebook, twitter, linkedin, ect)

manage all social media content, including promoting of the business

keeping a good presence online and helping with any advertising and marketing related to our travel business.


The social media manager will continue to build, evolve and maintain our brand across social media networks.


The Role:

Build and schedule weekly, monthly etc content

Blog writing and posting

Responsible for developing and delivering best in breed social media campaigns and activations that engages audiences and drive a deeper emotional connection with our Brand, deliver a commercial benefit by driving a positive ROI and help transform the brand's reputation and improve our NPS/Brand health

Set-out the strategic role for each of our consumer focussed social channels and define the annual social plan. Ensuring integration and alignment against the UK Home strategy / marketing prioirities

Lead the integrated planning and delivery of social campaigns (including out-reach campaigns which are not customer service driven). Manage agency partners (creative and production) to ensure social media initiatives are delivered against pre-agreed objectives, budgets and KPI's

Manage relationships with key business stakeholders and senior management ensuring sign off on key social plans, campaigns and KPI's

Develop and maintain a KPI dashboard for Social metrics. Lead and evolve the evaluation and measurement of all activity.

Ensure integration and strategic alignment across the organisation. Teams include Marketing, Digital, Content, Corporate Affairs, Customer Communications, Brand, Internal Communications and Customer Service

Work seamlessly across the matrix team to ensure that all social plans and activations are customer and insight led and where possible, fully integrated across all relevant channels and customer journeys (including online customer service channels)


The Ideal Candidate:

Good technical and analytical competencies with a detailed understanding Social Engagement platforms and measurement techniques

Tracking/tagging experience is preferred

Experience of writing social media/creative briefs to agencies essential

Good understanding of existing and emerging social trends, technologies and best practice

Understanding of digital communications - the role of Paid, Owned and Earned Media channels, including Search, Display, VOD, Video Platforms and influencers




> setting up the accounts, filling in all the details

> helping to keep a good online presence with social media posting/scheduling

> helping with writing blog

> creating content on Facebook, Twitter, LinkedIn and other SM outlets on a regular basis

> increasing the outreach to build a high volume of SM presence on all our SM accounts