Want to create an animated social media campaign (and perhaps additional execution) around a new (under production) product package launch of an existing peanut butter brand, Teddie Peanut Butter. The new product size will be known as "Teddie on the Go" or "Teddie to Go" that will be formulated in a small (1oz, 4oz, 6oz, maybe up to 10oz) flexible package container. Traditionally, our production has been limited to 16-26 oz jars.
Our target market will be busy millennials and upper income consumers with active lifestyles (hikers, endurance athletes, runners, basketball players, swimmers, triathletes, cyclists, etc). Want to create year round social media execution that will display "Teddie" as an active on the go character, like Teddie goes hiking, Teddie swims, Teddie plays soccer, Teddie mountain biking, Triathlete Teddie, etc. This creation will stand in contrast to the "lounging" Teddie that is on all our products, The inspiration of the active "on the go" Teddie is the iconic sign that sits atop our production plant (google "Teddie peanut butter sign"). Understand, though, that the character on the neon sign that looks more like a chipmunk (see attached) and does not match our current Teddie Bear logo (see attached PDF) but will need to. The goal is to drive consumers to our new flexible packaged product.
Need proof of concept in 30-45 days.